Iconographic
Art + Creative Direction · Contributing Artist
Terry Crews is a modern Renaissance man with accolades in football, entertainment, art, and design. This wallcovering collaboration pays homage to his diverse talents and multifaceted career by recognizing the figures that have inspired him along the way. Handpicked pioneers and changemakers across entertainment, art, architecture, and sports are illustrated by both Terry and Astek’s design team. Playful graphic elements layered atop the graphite drawings create pops of color and unexpected interventions in the portraits. Printed to order in Astek’s production studio, colorful elements such as soccer jerseys, bold sunglasses, and architectural features come alive using Astek’s spot gloss technique, creating extra depth and shine. The result is a wallcovering showcasing artistic prowess, imbued with exciting details and hidden gems.
Winner, 2024 NYCxDesign Awards for Best Contract Wallcovering, Interior Design Magazine
Original collection moodboard.
A collaboration between Terry Crews and Astek, Iconographic is a dynamic wallcovering series that pays tribute to the icons who shaped Terry’s life and career. From visual artists and architects to athletes and entertainers, each portrait celebrates the legacy of influential figures through a blend of classical drawing and bold, contemporary graphics.
The collection originated from Terry’s personal vision and grew into a deep creative partnership with Astek’s design team. Many are surprised to learn that Terry is a gifted illustrator. He provided the original drawings for Lucille Ball, Muhammad Ali, Walt Disney, Aretha Franklin, and Frank Lloyd Wright. Astek’s in-house designers created the remaining portraits. Under my creative direction, the final works combine traditional portraiture with vibrant graphic elements. Each portrait includes playful nods to the subject’s legacy, with hidden details that invite discovery and engagement.
To amplify dimension and visual impact, we introduced a custom spot gloss printing technique that brings select graphic elements to life. Features like sunglasses, jerseys, and architectural forms shimmer with depth and texture. Printed to order in Astek’s production studio, each mural is designed to feel personal, dynamic, and richly layered.
The result is a collection that celebrates Terry’s multifaceted identity and the creative legacy of those who inspired him, while showcasing Astek’s design innovation and collaborative spirit. The series concludes with a surprise portrait of Terry himself: a tribute to his creative leadership and the joy he brought to this project.
Take a closer look at the collaborative artistry behind Iconographic, from concept to fruition.
