Brand Development

Brand strategy and creative direction for visual identities that communicate purpose, connect with audiences, and differentiate with clarity and intention.

Brand is more than a logo. It’s how you’re seen, felt, and remembered. From visuals to voice, every color, typeface, tone, and touchpoint shapes how a brand is perceived.

The projects below showcase brands I’ve built, evolved, or guided, ranging from internal overhauls to creative ventures launched from scratch. I’ve led every phase, from research and positioning to visual identity and customer experience.

Whether refreshing an existing brand or creating something new, I approach each with equal parts strategy and creativity, aligning message, recognition, and emotional connection.