Visual Campaigns

Creative direction across photo and video campaigns designed to communicate brand story, product identity, and process with clarity and emotional resonance.

These campaigns represent a range of still and motion-based work I’ve directed for Astek, developed in-house as part of its brand evolution. I led the creative direction from concept through execution, collaborating closely with Astek’s team, photographers, and videographers. My role included storyboarding, styling, art directing on set, and shaping the final narrative, ensuring that each campaign felt visually cohesive, strategically aligned, and distinctly Astek.

The campaigns featured here were selected for their storytelling strength, conceptual originality, and role in elevating Astek’s brand presence.