Astek Brand Video
From sketch to story, a visual narrative crafted with intention.
This video was created to communicate the creative spirit and full-service capabilities of Astek, from spark to execution. I developed the storyline, visual style, and art direction, working closely with Astek’s Design + Media Manager to storyboard every scene, style each frame, and direct both still and motion capture.
The narrative loosely follows a single client journey, beginning with an initial sketch and progressing through a client meeting, design development, printing, and final installation. Interwoven throughout are vignettes that showcase the range of Astek’s capabilities. Various designers are shown exploring different techniques including hand painting, digital design, and suminagashi marbling, highlighting the studio’s versatility and collaborative nature.
To visually unify the story, I chose a stylized, top-down, flat-lay perspective and close-cropped framing. Hands, tools, textures, and color take center stage, telling a story rooted in process. The final result is curated and immersive, offering a conceptual overview of how Astek transforms creative intent into tangible environments. Everything was created in-house, with the exception of final filming, which I directed on location at Astek’s HQ.
Storyboard Development
Each scene was styled, photographed, and test-filmed in advance to ensure visual cohesion and narrative clarity. Alongside the main client storyline, we intentionally wove in moments that highlighted a range of designers, materials, and printing techniques. These intercut scenes were designed to showcase the studio’s versatility and the collaborative process at every stage.
Client doodling their intended artwork.
Client Meeting at Astek - learning capabilities, sharing artwork.
View of a digital artist, showing the Astek design team’s versatility.
View of a designer painting to showcase Astek design team's wide range of capabilities.
Astek designer creating a refined version of the client inspiration.
Client reviewing samples and giving final approval.
Final artwork printing as a mural.
Final artwork printing with control cutting for color and quality control.
View of artwork being trimmed to size.
Final mural reveal.
See the final brand video showcasing Astek’s collaborative process, creative range and full service capabilities: from client concept to final installation.
