Before I became Creative Director, Astek was known primarily as a print vendor. I saw an opportunity to shift that perception by showcasing the talent within our in-house team and positioning Astek as a design-forward brand. I led the development and creative direction of Astek’s first original collections, Layered Earth and Lavish (and all that followed), with the goal of showing the industry that Astek could be more than a service provider. These two campaigns laid the foundation for what would become a new era for Astek.

These early collections sparked a series of award-winning collections that ultimately helped put Astek on the map, not just as a printer, but as a creative leader in the wallcovering and print industry. As you'll see throughout the Art Directed Collections section, that vision continues to shape the brand today. Both campaigns were created during a time when Astek embraced the tagline “Bring Design to Life,” a theme reflected in the imagery itself, from rooted stones to a sculptural egg, symbolizing growth, formation, and creative emergence.

Below you’ll find the original art-directed photography I created in collaboration with photographer Marisa Howenstine to debut these collections to the industry.