Kinetic
Art + Creative Direction
In Astek’s Kinetic series, contemporary motions unlock infinite possibilities for wallcovering. Crafted using a patented process, each motion is an original and fully developed moving image, art-directed and executed by Astek’s creative team. Boasting hundreds of frames per motion–play, freeze, refine, and print your favorite to create a one-of-a-kind mural.
Moving texture, dynamic color, and ever-shifting compositions offer a myriad of options with near-endless opportunities for customization. Paired with Astek’s unrivaled printing capabilities and premium substrates, Kinetic is set to redefine the wallcovering experience.
Winner, 2025 IIDA/HD EXPO Product Design Awards: Electronics & Technology
Original collection moodboard.
Conceptualized and directed entirely in-house, Kinetic redefines wallcovering as a dynamic medium for transforming spatial and interior environments. Rooted in the elemental forces of earth, wind, fire, and water, each design turns the familiar into something wholly new, fluid forms, dynamic geometry, and ephemeral textures in constant motion. This groundbreaking collection introduces proprietary motion graphics designed to be played, frozen, refined, and printed as one-of-a-kind murals.
Rather than selecting a static visual, clients interact with hundreds of frames from each motion, capturing the precise moment that resonates with their space. The result is a deeply customized mural that evokes energy, movement, and modernity, pushing the boundary of what wallcovering can be.
Led by my creative direction, the collection was designed by Sean Zingelewicz, from concept and naming to motion design and final execution, a standout solo showcase of talent within Astek's in-house team.
See Kinetic in action and discover how motion transforms into one-of-a-kind murals.
