Underlying Wellness
Founder + Creative Director
2024-Present
My wellness journey began with curiosity: a fascination with the intricate intelligence of the human body and its innate ability to heal when given the right tools. Paired with a lifelong love of food, cooking, and community, this curiosity became a calling.
I pursued formal training through the Nutritional Therapy Association (NTA) and Restorative Wellness Solutions (RWS), delving deeply into the science of functional nutrition and testing to support the health of those closest to me and extend that support outward. My goal was (and still is) to create a ripple effect of knowledge, empowering others to take ownership of their health with compassionate guidance and practical tools.
Creating Underlying Wellness
Becoming a practitioner, fueled by everything I had learned, I felt compelled to create an online space to share knowledge and provide people with the tools they need to heal themselves. I wanted to build a brand that offered more than just information: a space that empowered women with compassion, clarity, and advocacy.
Our fast-paced lives and nutrient-depleted diets are at the root of many modern health issues. As Hippocrates said, “All disease begins in the gut,” and today’s science continues to prove that truth. But if disease begins in the gut, so does healing. I founded Underlying Wellness as a space to look at the whole person, because everything in the body is connected. When we uncover what’s beneath the symptoms, we can unlock the vibrant health we all deserve
The Visual Aesthetic
With the goal of creating an educational, personable, attainable, supportive, and empowering space, I began developing the visual aesthetic, brand name, and color palette for Underlying Wellness. I crafted a moodboard (viewable on the Brand Development page) and storyboarded the photography I envisioned for the site.
To bring this vision to life, I partnered with photographer Sharon Kanes for a two-day shoot, on location at the local farmers market and in my kitchen. The imagery centers around whole ingredients and warm, natural light, paired with portraits of me as the practitioner. The intention was to create an immediate sense of trust and relatability, giving potential clients a chance to “meet” me and feel seen in their own stories.
The site is intentionally raw and personal, designed to speak directly to those who may feel alone in their health journey and are seeking connection, support, and a path forward.
Expanding My Knowledge
Diving into functional nutrition opened doors I never imagined, concepts that ignited my curiosity and deepened my desire to learn more. After becoming a certified Nutritional Therapy Practitioner, I felt compelled to take my knowledge further. My continued education through Restorative Wellness Solutions built upon that foundational training, providing me with powerful tools to delve deeper. With access to functional lab testing and data-driven insights, I can now identify the root causes of symptoms from the outset and design personalized, targeted nutrition and lifestyle programs for my clients. This deeper layer of work not only brings clarity to complex health challenges but also reinforces my core belief: that knowledge is power, and proper support can transform lives.
