ArtCenter Collaboration Both
ICFF 2023
A playful, dimensional space celebrating emerging creative voices.
To debut Astek’s collaboration with ArtCenter College of Design, I co-directed a custom tradeshow booth environment alongside designer Sean Zingelewicz. We designed a fluid, organic structure that reflected the experimental nature of the student work while staying rooted in Astek’s brand identity.
Overlapping forms created movement, rhythm, and unexpected depth, pushing the booth beyond traditional flat walls and into something more whimsical and sculptural. This sense of curiosity and dimensionality drew attendees in, inviting them to explore and reimagine the possibilities of wallcovering. The result was a bold visual departure from the competition and a fitting showcase for the untethered creativity of the next generation of designers.
