Motion-based Booth Experience
HD EXPO + ICFF 2025
An immersive booth experience blending innovation, motion, and design.
I art directed Astek’s groundbreaking Kinetic collection in collaboration with designer Sean Zingelewicz, crafting a series of motion graphics that viewers could play, freeze, and refine, introducing an innovative experience within the digital print and wallcovering sector. The final outputs are one-of-a-kind murals, printed on demand by Astek.
To launch the collection, we reimagined Astek’s previous island booth design, building on the success of 2024 while pushing the structure further.
The layout featured maximum wall space to showcase the collection’s large-format murals and tactile finishes, along with embedded video monitors that demonstrated how the motion-reactive artwork functioned in real time. The booth’s dimensional surfaces and visual energy echoed the movement within the designs themselves, creating a “wow factor” that was both conceptual and highly functional.
Kinetic went on to win the 2025 IIDA/HD EXPO Product Design Award for Electronics & Technology, an unheard-of honor in the wallcovering space and a testament to the collection’s forward-thinking approach to material and experience.
